MOJA Photo Labs Behind-the-Scenes Videos

MOJA Photo Labs - “To all work as a team, and to create something very special and very magical.”

MOJA Photo Labs, Cannes Film Festival 2019

During the 72nd Cannes Film Festival, MOJA hosted and produced MOJA Photo Labs, which brought together photographers, fashion designers and make-up artists to create fashion images as collaborative teams.

Get a behind-the-scenes look at each Lab and the experiences of our Lab participants.

“Only after we run, can we know the joy of wind.”
One of China’s Top photographers Sails Chong shared with us his creative process and what inspires him at MOJA Photo Labs in Cannes.

“If you think it does not work - change your perspective.”
Lighting master Urs Recher talked about how he created dynamic cinematic movements in still photographs for the MOJA Photo Labs - Fashion, Cinematic Identity.

“Don’t run away from the problem, you face it!”
At MOJA Photo Labs, Malaysian Photographer Tengku Azri shared with us his approach when facing challenges.

“Wabi - Sabi. Nothing lasts, nothing is finished, nothing is perfect.”
Photographer Eujin Goh talked about his philosophy in seeing beauty in imperfections, and his collaboration with Artist Didier de Radigues at MOJA Photo Labs.

“Exchange” as the keyword of MOJA Photo Labs
Teaming the finest art photographers to the finest fashion designers.

Credits:

Producer and Host Photographer: Awamu Moja
Concept: Cassandre Lebrun, Patrick Nassogne
Photographers: Sails ChongUrs RecherTengku AzriEujin Goh
Fashion Designers and Artists: Huiqin PengDidier de RadiguèsDanilo ForestieriAmbra Zavatta, Violaine Tamara Imbert-Fairchild
Model: Lola Alc
Make-up Artist: Paddy McGurgan
Hirstyling: Valentina Becker
Photo Assistants: Idrissa Sall Idino, Federico Guida, Melania Dalle Grave
Cameraman: Raphael Van Sitteren
Video Editor: Pascal Oberlin
Script: Anne Calais
Digital Media: Ling Lin
Lighting: broncolor

MOJA Photo Labs at 72nd Cannes Film Festival

We’re excited to share the final images of MOJA Photo Labs in this year’s Cannes Film Festival! We’ve observed great professionalism and fruitful collaborations among the lab participants. Photographers, fashion designers and make-up artists coming from different countries each contributed their expertise to create a final image realizing a mutual vision.

MOJA Photo Lab 1: Sails Chong x Huiqin Peng

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Huiqin Peng is more than a fashion designer. He is above all a great artist, who seeks a new way of highlighting the feminine body. He mixes European culture, by the drawing of the garment, and Chinese culture, by the choice of the motif of the frog and traditional lucky charm. This year, he invented a 3D printed top, which Sails Chong photographs on a black background, directing the light towards the face and the hand of the model. The expression is unusual. Sails wants to express what one can experience in a place like Cannes: when everybody flashes their camera without stopping, more interested in the celebrity as an object than translating what they really feel. However, sometimes, the model has only one desire: to escape the spotlight.

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Production: Awamu Moja / Photographer: Sails Chong / Fashion Designer: Huiqin Peng / Model: Lola Alc / MUA: Paddy McGurgan / Hairstylist: Valentina Becker

Production: Awamu Moja / Photographer: Sails Chong / Fashion Designer: Huiqin Peng / Model: Lola Alc / MUA: Paddy McGurgan / Hairstylist: Valentina Becker

MOJA Photo Lab 2: Urs Recher x Danilo Forestieri

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When a perfectionist photographer meets a meticulous fashion designer, it gives a bright picture. For Danilo Forestieri, the woman is like a dream, sublimated with a dress and jewels which make her a sparkling star. Eyes half-closed, Lola looks at Urs Recher, the photographer; before the shots, Urs explained what he wanted from her, then patiently waited for him to adjust the light, the focal length, and all contributes to making a good photo a perfect shot. As Urs Recher makes it a point of honor to publish authentic images without alteration, which is the case for this photo: the work performs upstream is as important as the shooting itself. Then the image, the model and the clothing appear on the screen in all brilliance of their beauty.

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Production: Awamu Moja / Photographer: Urs Recher / Fashion Designer: Danilo Forestieri / Model: Lola Alc / MUA & Hair: Valentina Becker

Production: Awamu Moja / Photographer: Urs Recher / Fashion Designer: Danilo Forestieri / Model: Lola Alc / MUA & Hair: Valentina Becker

MOJA Photo Lab 3: Tengku Azri x Ambra Zavatta

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Ambra Zavatta is a fashion designer born in Rimini, in a family of clowns, where Federico Fellini was born. We know that the filmmaker loved circus, directing movies like La Strada (1954) and The Clowns (1970). Inspired by this magical world, Ambra’s collection called Queen of noise, is a kind of rock version of the traditional world of circus. All her creations are entirely handmade, the motifs being painted directly on the fabric. She revisits the costumes of La strada (left) or Clowns (right), in tribute to the filmmaker and the family who saw her birth. 

Tengku Azri went from wedding photography to fashion photography, to get his unlimited creativity. Always looking for the most original points of view, at the risk of damaging his equipment. Tengku, very inspired by the world portrayed by Ambra, revisits these ancient themes by bringing them the touch of modernity that will sublimate them. 

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Production: Awamu Moja / Photographer: Tengku Azri / Fashion Designer: Ambra Zavatta / Model: Lola Alc / MUA: Paddy McGurgan / Hair: Valentina Becker

Production: Awamu Moja / Photographer: Tengku Azri / Fashion Designer: Ambra Zavatta / Model: Lola Alc / MUA: Paddy McGurgan / Hair: Valentina Becker

MOJA Photo Lab 4: Eujin Goh x Didier de Radiguès x Violaine Tamara Imbert-Fairchild

The Sun Queen

The Sun Queen

If you are interested in contemporary art, you can easily find, in the photos of Didier de Radiguès, familiar lines. His inspiration comes from Rothko, Soulages, Castellani, or as here, Calder. Geometry is a major art. To live the art through sharing, photographer Didier de Radiguès reinterprets the work of the sculptor. For the MOJA Photo Lab, the Lab partners revisits the work of Didier de Radiguès. Here, artist Eujin Goh works with artist Didier de Radiguès, to recreate a photo inspired by a work of Didier, while paying tribute to the artist Calder. In this very refined universe, fashion designer Violaine Tamara Imbert-Fairchild created a very long dress for Lola. Violaine, a French designer born in Versailles, created her collection inspired by the century of the Sun King. She creates personalized models, bringing them a touch of modernity and comfort, and making each item a unique piece.

Les Murs

Les Murs

La Chaussure

La Chaussure

The artist and the model  Production: Awamu Moja / Photographer: Eujin Goh / Fashion artist: Didier de Radiguès / Fashion Designer: Violaine Tamara Imbert Fairchild / Model: Lola Alc / MUA & Hair: Valentina Becker

The artist and the model

Production: Awamu Moja / Photographer: Eujin Goh / Fashion artist: Didier de Radiguès / Fashion Designer: Violaine Tamara Imbert Fairchild / Model: Lola Alc / MUA & Hair: Valentina Becker

Bonus Photo Shoot: Sails Chong x Danilo Forestieri

Sails Chong is all about shooting photos. Since we had extra time left during Cannes Film Festival, why not another shooting? The last day, he teamed up with fashion designer Danilo Forestieri, and here are the results.

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Production: Awamu Moja / Photographer: Sails Chong / Fashion Designer: Danilo Forestieri / Model: Lola Alc / MUA & Hair: Valentina Becker

Production: Awamu Moja / Photographer: Sails Chong / Fashion Designer: Danilo Forestieri / Model: Lola Alc / MUA & Hair: Valentina Becker

Looking forward to the MOJA Photo Lab next year!

Featured | Gala Croisette 2019

Our photo shoot during the 72nd Cannes Film Festival “Yesterday, Today and Tomorrow“ featured in Gala Croisette. Each photo has a reference to cinema.

Credits:

Photographer: Moja
Dress: Danilo Forestieri 
Model: Ines Prieto
Styling: Danilo Forestieri, Andrea Lombardi
Assistant styling: Irene Franco
Make up & Hair: Elisa Rampi
Lingerie: Lorrive Montenapoleone
Retouching: Ead Gjergji
Shot text: Anne Calais

Cannes 2019 Photo Shoot - Tribute to Classic Cinema

We were back in Cannes Film Festival! This year, we recreated the iconic scenes as a tribute to classic cinema. Set upon the theme Yesterday, Today, and Tomorrow, a 1963 comedy anthology film by Italian director Vittorio De Sica, our story follows and captures moments of a day starting from the moment she wakes up.

In collaboration with fashion designer Danilo Forestieri, six photos were shot within a day, each with a reference to classic cinema.

1. Marilyn Monroe - In Bed with Marilyn

When Marilyn embraces a pillow, it is the incarnation of the sensuality that is offered to the photographer's lens. This meeting between two artists resembles the negative of a painting by Soulages: here, the black unfolds its multiple shades; the white does the same: whiteness of the sheets and the skin... Even the red of the lips softens to be nothing more than a memory of color. The icon of the 7ème art gives itself to the photographer as it was given in the cinema: without shame but with total innocence.

Reference image: With Marilyn: An Evening/1961 Photography by Douglas Kirkland

Reference image: With Marilyn: An Evening/1961 Photography by Douglas Kirkland

2. Sophia Loren - Ieri, oggi, domani (1963)

In 1963, Sophia Loren played no less than three roles in Ieri, oggi, domani, alongside Marcello Mastroianni. The actress then offered herself to the camera of Vittorio de Sica in an exotic dance scene that will mark the history of cinema. Thirty years later, she was invited to Robert Altmann's Prêt-à-porter, who revisited the scene with humor. This is Sophia's fifth time working with the director and she was at the peak of her career and beauty. Everything was graceful at home: from the tip of her toes to the tip of her fingers. She was the epitome of delicacy. The Festival was not wrong to award him the prize for female interpretation in 1961, for her role in La Ciociara, directed by Vittorio de Sica.

Reference image: Yesterday, Today and Tomorrow (1963)

Reference image: Yesterday, Today and Tomorrow (1963)

3. Gina Lollobrigida - Anna of Brooklyn (1958)

The cinema has always given significance to the female body. Many actresses have agreed to reveal themselves in front of the camera. Among them, there is Gina Lollobrigida. Her voluptuous body cracks the screen, especially in the famous Notre Dame de Paris (1956) by Jean Delannoy, in which she wears a red dress that wraps around her generous bust. But it was undeniably in Anna of Brooklyn (1958) by Vittorio de Sica and Carlo Lastricati that her exuberant chest and wasp waist were best enhanced, marking the memories of the image of a perfectly perfect body - curved.

Reference image: Anna of Brooklyn (1958)

Reference image: Anna of Brooklyn (1958)

4. Sue Lyon - Lolita (1962)

When the cinema flirts with scandal, it is often enough to mention a detail to remember a scene. A woman dressed in a bathrobe and lying in a languid pose: it is Lolita, incarnated on the screen by the young Sue Lyon, in 1962, under the direction of Stanley Kubrick. Lying on her side, she leans on an elbow; her legs slightly bent highlight the curve of her buttocks, hidden under the garment. This scene full of innuendo made all the more talk about her that it was played by a teenager. The character of Lolita has so struck the spirits that the name is still used today to designate a very young girl with provoking behaviour. 

Reference image: Lolita (1962)

Reference image: Lolita (1962)

5. Audrey Hepburn - Breakfast at Tiffany’s (1961)

The decorations in a film have a great importance because they contribute largely to enlighten the spectator on the atmosphere of the work. The cinema has staged many sofas, but there is one that almost inevitably arises in the minds of moviegoers: the famous sofa in Breakfast at Tiffany's . In the apartment of Audrey Hepburn, there is a sofa in the shape of a half-bath including faucets, and with cushions. This wacky piece of furniture would give the tone of Blake Edwards’ comedy, which had a great success when it was released in 1961 and is still the subject of many television reruns.

Reference image: Breakfast at Tiffany’s (1961)

Reference image: Breakfast at Tiffany’s (1961)

6. Madeleine / Judy - Vertigo (1958)

In cinema, the sensation of vertigo can be obtained in different ways. For example, a low angle shot may suffice, yet the imbalance is only in the eye of the person who is watching. 

Alfred Hitchcock has masterfully managed to express this sensation in several of his films, especially in Psycho (Psycho): by a simple technical trick, the fall of the detective, embodied by Martin Balsam, gives the viewer the impression of being himself falling. The effect is even more striking in another film by the master, with the evocative title: Vertigo, considered one of the greatest movies in the history of cinema. Thanks to an ingenious process, the steeple's staircase resurrects James Stewart's fear of emptiness and prevents him from rescuing Madeleine / Judy, the woman he loves, a double character interpreted by the incandescent blonde Kim Novak, who joined so the small group of blonde actresses that Hitchcock liked.

Reference image: Vertigo (1958)

Reference image: Vertigo (1958)

Watch the behind-the-scenes video below:

Credits:

Photographer: Moja
Dress: Danilo Forestieri 
Model: Ines Prieto
Styling: Danilo Forestieri, Andrea Lombardi
Assistant styling: Irene Franco
Make up & Hair: Elisa Rampi
Lingerie: Lorrive Montenapoleone
Retouching: Ead Gjergji
Shot text: Anne Calais

MOJA Photo Labs in Cannes Film Festival

Teaming the finest art photographers to the finest fashion designers on “Fashion, Cinematic Identity”.

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MOJA will launch 4 photo labs during this year’s Cannes Film Festival as the year zero of a long term creative project. With great passion for photography and cinema, MOJA is very excited to bring together the finest art photographers and fashion designers, and to facilitate creative collaborations among them.

From left to right: Sails Chong, Urs Recher, Tengku Azri, Eujin Goh

From left to right: Sails Chong, Urs Recher, Tengku Azri, Eujin Goh

The partnering photographer and fashion designer pairs will collaborate to create fashion images with their own interpretation on “Fashion, Cinematic Identity”. To promote international collaborations, this year, we bring 4 photographers and 4 fashion designers together from 6 countries: China, Belgium, Switzerland, Malaysia, Singapore and Italy.

From left to right: Huiqin Peng, Danilo Forestieri, Ambra Zavatta, Didier de Radiguès

From left to right: Huiqin Peng, Danilo Forestieri, Ambra Zavatta, Didier de Radiguès

Lab 1: Sails Chong x Huiqin Peng

Sails Chong, one of China’s top photographers and Ambassador of Broncolor and Hasselblad, will team up with Huiqin Peng, a fashion artist who has exhibited extensively in art gallery and institutions in Europe and China.

Lab 2: Urs Recher x Danilo Forestieri

Urs Recher, the head photographer and consultant of Broncolor Switzerland, and the author of “Lighting Architecture”, will collaborate with Danilo Forestieri, whose artistic journey ranges from film and theatrical arts, fashion styling and collaboration with prestigious fashion designers, to his own eponymous fashion label DANILO FORESTIERI.

Lab 3: Tengku Azri x Ambra Zavatta

Tengku Azri, an award winning portrait and wedding photographer from Kuala Lumpur, Malaysia, will partner up with Ambra Zavatta, the creative director and fashion designer of Queen of Noise - a fashion label born from the love for the art in all its expressions.

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Lab 4: Eujin Goh x Didier de Radiguès

Eujin Goh, the managing director of Broncolor Singapore, will work together with Didier de Radiguès, a photographer artist who has counted numerous exhibitions in New York, Singapore, Brussels, Hong Kong and more.

Always on the lookout for creative talents, MOJA will introduce award winning make-up artist Paddy McGurgan to the photo labs to contribute to the creative process.

The photo labs will take place during Cannes Film Festival on 20-25 May, with artists’ appearances on the red carpet. The final images will be published in Magazine Gala Croisette, and shared through MOJA’s social channels.